google map surface |
The horrid history of
Apple’s own map app is known to all and needs no further narration, especially
after the humiliating episode down under. Google Maps may have suffered losses,
but Apple gained nothing of it- any credits at all. Apple went around promoting
other apps, which opened up various avenues for other service providers and
thus we witnessed the rise of likes of Nokia’s Here App.
With the support of
millions of iOS users, happily adapted to the Google app, the technology giant
will soon resume its top position, without many hassles. Users can now download
Google Maps app from the App Store for free. The app clearly declares its superiority
offering an array of features including voice guided turn-by-turn navigation,
local search, clear maps, Street View, public transit directions et al. Though
this new app from Google is meant for iPhone, but iPad users can access it too.
The app also supports the latest version of iPhone and comes with a clear
vector-based map display.
Just a few minutes after
the launch of Google Maps, the app shot up to the top of App Store’s free
applications list, contrary to Apple’s hope that users would either not hear
about the app or won’t find it. To make thing simplistic, Google released an
SDK for its developers, which allowed them to access Google Maps directly from
within their apps, rather than using Apple’s App store.
With users turning heads
towards Nokia and Google’s solutions, Apple has ample of time to quietly step
back and repair its app in the background, especially when the rumors that
Apple is acquiring TomTom won’t go away. The damage, however, has been done.
The bad footprint has been made, never to go away.
By the time Apple brings
its app back on track, we’ll likely be using iPhone 6 or iPhone 7. We will want
to see ample new features, enticing enough to prompt us to use it. But don’t
think that Google will sit still! Like any other web development company or IT firm in the market,
Google will also make way for enhanced user-experience, may be by adding more
business data or including more panorama 360 views. Whatever scenario may build
up, the tussle amongst the giants is likely to continue for long, and that too
for the good.
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